Consumer Involvement Differences Between Professional Services and Non-Professional Services
Year of publication: |
1999
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Authors: | McColl-Kennedy, Janet R. ; Fetter Jr, Richard E. |
Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 19.1999, 2, p. 93-106
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