Consumer knowledge and country of origin effects
Year of publication: |
1997
|
---|---|
Authors: | Schaefer, Anja |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 31.1997, 1, p. 56-72
|
Publisher: |
MCB UP Ltd |
Subject: | Alcoholic drinks | Consumer behaviour | Country of origin | Product information |
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