Consumer knowledge discrimination
Year of publication: |
2015
|
---|---|
Authors: | Pillai, Kishore Gopalakrishna ; Brusco, Michael ; Goldsmith, Ronald ; Hofacker, Charles |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 49.2015, 1/2, p. 82-100
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Cognition | Confidence | Knowledge discrimination | Knowledge calibration | Metaknowledge | Metacognitions |
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