Consumer learning and time-locked trials of software products
Year of publication: |
2013
|
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Authors: | Dey, Debabrata ; Lahiri, Atanu ; Liu, Dengpan |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 30.2013/14, 2, p. 239-267
|
Subject: | consumer learning | experience goods | free trial | network effect | signaling | software trial | time-locked trial | Lernprozess | Learning process | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Softwareindustrie | Software industry | Produktqualität | Product quality | Software | Signalling |
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