Consumer life and user generated content in the age of social media
Year of publication: |
2018
|
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Authors: | Cheregi, Bianca-Florentina |
Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 6.2018, 2/20, p. 285-305
|
Subject: | user generated content | user generated brands | brand personality | social media | consumer culture | Social Web | Social web | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenführung | Brand management | Kundenintegration | Customer integration |
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