Consumer memory for television advertising : A field study of duration, serial position and competition effects
| Year of publication: |
1997
|
|---|---|
| Authors: | Pieters, R. ; Bijmolt, T.H.A. |
| Institutions: | Tilburg University, School of Economics and Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Journal of Consumer Research (1997), v.23, nr.4, p.362-372 |
| Source: |
Persistent link: https://www.econbiz.de/10011088504