Consumer mending and online retailer fit-uncertainty mitigating strategies
Year of publication: |
2015
|
---|---|
Authors: | Gu, Zheyin ; Tayi, Giri Kumar |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 3, p. 247-280
|
Subject: | Fit uncertainty | Mending | Online retailing | Return policy | Online-Handel | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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