Consumer mistakes and advertising : the case of Mortgage refinancing
Serafin Grundl, You Suk Kim
| Year of publication: |
2019
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|---|---|
| Authors: | Grundl, Serafin ; Kim, You Suk |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 17.2019, 2, p. 161-213
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| Subject: | Advertising | Mistakes | Mortgage | Refinancing | Hypothek | Werbung | Refinanzierung | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-018-9207-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012098705