Consumer moments of truth in the digital context : how "search" and "e-word of mouth" can fuel consumer decision making
Year of publication: |
2014
|
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Authors: | Moran, Gillian ; Muzellec, Laurent ; Nolan, Eoghan |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 2, p. 200-204
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Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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