Consumer motivations in the purchase of organic food. A means-end approach
Year of publication: |
2002
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Authors: | Zanoli, Raffaele ; Naspetti, Simona |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Organic food | Consumer behaviour | Italy | Means-End Chain | Laddering |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in British Food Journal 8.104(2002): pp. 643-653 |
Classification: | Q13 - Agricultural Markets and Marketing; Cooperatives; Agribusiness ; M30 - Marketing and Advertising. General |
Source: |
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