Consumer motives and purchase preferences for organic food products : empirical evidence from a consumer survey in Bangalore, South India
Year of publication: |
2016
|
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Authors: | Nandi, Ravi ; Bokelmann, Wolfgang ; Gowdru, Nithya Vishwanath ; Dias, Gustavo Henrique de Souza |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 28.2016, 1, p. 74-99
|
Subject: | Food preference | India | motives | organic food | segmentation | Indien | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour |
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