Consumer multiculturation : consequences of multicultural identification for brand knowledge
Year of publication: |
2015
|
---|---|
Authors: | Kipnis, Eva ; Broderick, Amanda J. ; Demangeot, Catherine |
Published in: |
Brands : interdisciplinary perspectives. - London [u.a.] : Routledge, ISBN 978-1-138-78796-4. - 2015, p. 215-241
|
Subject: | Markenführung | Brand management | Multikulturelle Gesellschaft | Multicultural society | Kulturelle Identität | Cultural identity | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing |
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