Consumer neuroscience for marketing researchers
| Year of publication: |
2018
|
|---|---|
| Authors: | Harris, Joanne M. ; Ciorciari, Joseph ; Gountas, John |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 17.2018, 3 (01.03.), p. 239-252
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1710 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081448