Consumer neuroscience : theory and application
Year of publication: |
[2024]
|
---|---|
Authors: | Jansson-Boyd, Cathrine V. ; Bright, Peter |
Publisher: |
London, United Kingdom : Academic Press |
Subject: | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience |
Description of contents: | Table of Contents [gbv.de] |
-
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp, (2013)
-
Neuromarketing and improved understanding of consumer behaviour through brain-based neuro activity
Al Smadi, Sami, (2021)
-
Cruz, Cassiana Maris Lima, (2016)
- More ...
-
Special issue: The role of touch in marketing
Jansson-Boyd, Cathrine V., (2011)
-
The role of touch in marketing : an introduction to the special issue
Jansson-Boyd, Cathrine V., (2011)
-
Marlow, Nigel, (2011)
- More ...