Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Marco Stoll; Mirja Hubert; Peter Kenning; Dieter Ahlert
Year of publication: |
2008
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Authors: | Stoll, Marco ; Hubert, Mirja ; Kenning, Peter ; Ahlert, Dieter |
Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 25.2008, 6, p. 34-37
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