Consumer participation in coproduction : "I made it myself" effects on consumers' sensory perceptions and evaluations of outcome and input product
Sigurd Villads Troye & Magne Supphellen
| Year of publication: |
2012
|
|---|---|
| Authors: | Villads Troye, Sigurd ; Supphellen, Magne |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 2, p. 33-46
|
| Subject: | Kundenintegration | Customer integration | Produktentwicklung | New product development | Markenartikel | Brand | Betriebliche Wertschöpfung | Value creation | Input-Output-Analyse | Input-output analysis | Systematischer Fehler | Bias |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009737492