Consumer perception of price fairness and dynamic pricing : evidence from Booking.com
Year of publication: |
2022
|
---|---|
Authors: | Alderighi, Marco ; Nava, Consuelo Rubina ; Calabrese, Matteo ; Christille, Jean-Marc ; Salvemini, Chiara B. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 769-783
|
Subject: | Dynamic pricing | Online booking | Price fairness | Room rates | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Preis | Price | Preisdifferenzierung | Price discrimination | Wahrnehmung | Perception |
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