Consumer Perception of Product Risks and Benefits
Year of publication: |
2017
|
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Other Persons: | Emilien, Gérard (ed.) ; Weitkunat, Rolf (ed.) ; Lüdicke, Frank (ed.) |
Publisher: |
Cham : Springer |
Subject: | Konsumgüter | Consumer goods | Welt | World | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Produktsicherheit | Product safety | Konsumgut | Verbraucherverhalten |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (XXIV, 596 p. 55 illus., 23 illus. in color, online resource) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-50530-5 ; 978-3-319-50528-2 |
Other identifiers: | 10.1007/978-3-319-50530-5 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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