Consumer perception of taboo in ads
Year of publication: |
2012
|
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Authors: | Sabri, Ouidade ; Obermiller, Carl |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 6, p. 869-873
|
Subject: | Werbewirkung | Advertising effects | Wirtschaftsethik | Economic ethics | Sexualität | Sexuality | Sterblichkeit | Mortality |
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