Consumer perception scale in store environment (CPS-SE) for measuring consumer buying behavior
Shalini Jha, Bharti Singh and Suresh K. P.
| Year of publication: |
2014
|
|---|---|
| Authors: | Jha, Shalini ; Singh, Bharti ; K. P., Suresh |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 13.2014, 3, p. 48-70
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Messung | Measurement | Ladengestaltung | Store design | Online-Handel | Online retailing | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422207