Consumer Perception Towards Online Marketing

E-Commerce can be defined as the process of transferring goods and services between a buyer and a seller using the internet as a medium of trade. Every year, a new digital trend emerges, and marketers must remain on top of the developments in order to readily embrace new technologies and stay ahead of the competition. Search by voice, Smarter graph, Micro motions, Marketing in virtual reality, more stories, more live videos artificial intelligence, machine learning Email marketing that is based on engagement Detailed lead profiling Push notification from Brower, Personalization of content. The objective of the study is to study the theoretical framework of consumer perception towards online marketing, analyses the effectiveness of online marketing among the rural consumers of Karnataka and analyses the performance of online market and examine the various opportunities and threats. Selection of the Field is Karnataka has divided according to geographical and demographical has six parts like Mysore Region, Costal Region, Bombay Region, Hyderabad Region, Central Region and BBMP. Sample Design is for the study total of 1500 sample size has been selected from all six divisions and each division will get the sample size of 250. Judgmental sampling method has been used. Tools used for data analysis is the Primary data collected from 1500 respondents were coded, classified and analyzed using Statistical Package for Social Sciences (SPSS Version 20). The tools used for analysis of primary data were descriptive statistics like arithmetic mean, standard