Consumer perceptions of ambiguous price promotions : scratch and save promotions versus tensile price claims
Sungchul Choi and Xin Ge; Paul R. Messinger
| Year of publication: |
2010
|
|---|---|
| Authors: | Choi, Sungchul ; Ge, Xin ; Messinger, Paul R. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 7, p. 477-486
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Sparen | Savings |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772602