Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising
Year of publication: |
2023
|
---|---|
Authors: | Park, Sung-Yeon ; Yun, Gi Woong ; Cook, Daniel M. ; Coppes, Max |
Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 17.2023, 2, p. 209-228
|
Subject: | Advertising | Attitude | DTCA | Ethics | Health-care service advertising | Information | Physician | Werbung | Konsumentenverhalten | Consumer behaviour | Ärzte | Physicians | Werbewirkung | Advertising effects | Gesundheitswesen | Health care system | Online-Marketing | Internet marketing |
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