Consumer perceptions of product creativity, coolness, value and attitude
Year of publication: |
2015
|
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Authors: | Im, Subin ; Bhat, Subodh ; Lee, Yikuan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 1, p. 166-172
|
Subject: | Novelty | Meaningfulness | Coolness | Hedonic value | Utilitarian value | Attitude | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Utilitarismus | Utilitarianism | Kreativität | Creativity |
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