Consumer perceptions of product packaging
Year of publication: |
2006
|
---|---|
Authors: | Ampuero, Olga ; Vila, Natalia |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 23.2006, 2, p. 100-112
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product positioning | Packaging | Perception | Presentation graphics | Consumer behaviour |
-
Defining customer value as the driver of competitive advantage
Kurt Christensen, H., (2010)
-
Perceptions and attitudes towards the silent salesman
Shekhar, Suraj Kushe, (2017)
-
Study on the customer perception of the tropical fruit vinegar in Kelantan and Kuala Lumpur
Bin Abdul Latiff, Zul Ariff, (2018)
- More ...
-
The Role of Packaging in Positioning an Orange Juice
Vila, Natalia, (2007)
-
Clustering Spanish alcoholic beverage shoppers to focus marketing strategies
Hernandez, Asuncion, (2019)
-
Küster, Inés, (2016)
- More ...