CONSUMER PERCEPTIONS OF TROUT AS A FOOD ITEM
The impacts of socioeconomic/demographic characteristics, experiences and preferences of consumers on trout purchasing decisions were estimated using Probit and Ordered Probit regression techniques. Data from a survey of consumer purchasing behavior and personal attributes were used to deduce factors that led to either a high or low likelihood of purchasing trout products. Analysis of data pertaining to whole trout and value-added products yielded consistently different characteristics of consumers who show a high affinity toward purchasing one or more of such products. Results from these analyses were used to suggest techniques for marketing whole trout and value-added trout products to specific segments of the consumer population.
Year of publication: |
1999
|
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Authors: | Foltz, John C. ; Dasgupta, Siddhartha ; Devadoss, Stephen |
Published in: |
International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 02.1999, 01
|
Publisher: |
International Food and Agribusiness Management Association - IFAMA |
Keywords: | Food Consumption/Nutrition/Food Safety |
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