Consumer personality-product image congruence : evidence from Taiwan
Yu-Chi Wu; Chin-Shih Tsa; Chia-Yun Lo
Year of publication: |
2011
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Authors: | Wu, Yu-chi ; Tsa, Chin-shih ; Lo, Chia-yun |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 25365757. - Vol. 5.2011, 5, p. 121-127
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