Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
Year of publication: |
2017
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Authors: | Fullerton, Sam ; Brooksbank, Roger ; Neale, Larry |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 5, p. 1079-1096
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Subject: | Technology | Marketing strategies | Consumer perspective | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Hochtechnologie | High technology |
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