Consumer Policy and Resource Management(in Japanese)
This paper investigates effectiveness of consumer policy in shared resource management where producers' coordination and government regulation fail. For this purpose, we employ conjoint analysis and experimental design through an internet survey of marine eco-label. Our results suggest that communications helping consumers' understanding of logical structure are effective in promoting their careful consumption and highly evaluation for eco-label in the long term. If consumers who make their choice with consideration for resource balance exist sufficiently, certification system may induce producer to coordination in resource management.
Year of publication: |
2011-08
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Authors: | Tadashi, YUKIMOTO ; Kayo, MURAKAMI ; Tatsuya, MARUYAMA |
Institutions: | Economic and Social Research Institute (ESRI), Cabinet Office |
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