Consumer policy remedies and consumer segment interactions
Year of publication: |
1989
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Authors: | Moorman, Christine |
Other Persons: | Price, Linda L. (contributor) |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 8.1989, p. 181-203
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Subject: | Verbraucherpolitik | Consumer policy | Theorie | Theory |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Bibliografie enthalten ; Bibliography included |
Language: | English |
Notes: | Literaturverz. S. 197 - 203 |
Source: | ECONIS - Online Catalogue of the ZBW |
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