Consumer power and choice deferral : the role of anticipated regret
Year of publication: |
March 2018
|
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Authors: | Mourali, Mehdi ; Yang, Zhiyong ; Pons, Frank ; Hassay, Derek |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 1, p. 81-99
|
Subject: | Power | Choice deferral | Decision confidence | Anticipated regret | Decision difficulty | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
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