Consumer preference and service quality management with RFID
Year of publication: |
2014
|
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Authors: | Zhou, Wei ; Piramuthu, Selwyn |
Published in: |
Data mining and informatics. - New York, NY : Springer. - 2014, p. 35-51
|
Subject: | RFID | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Qualitätsmanagement | Quality management |
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