Consumer preference for the latest technological offering : the impact of chasing technology on consumer purchase behavior
Year of publication: |
2014
|
---|---|
Authors: | Boone, Derrick S. |
Published in: |
Analytical approaches to strategic decision-making : interdisciplinary considerations. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5958-2. - 2014, p. 93-107
|
Subject: | Konsumentenpräferenzen | Consumer preferences | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Hochtechnologie | High technology |
-
Information control & influence in high technology purchase decisions
Dawes, Philip L., (1995)
-
Essays on consumers' perceptions and valuations of health-enhancing attributes in food products
Dolgopolova, Irina, (2016)
-
Wind, Yoram, (2014)
- More ...
-
Plugs versus placements: A comparison of alternatives for within-program brand exposure
Roehm, Michelle L., (2004)
-
Boone, Derrick S., (2001)
-
Retail segmentation using artificial neural networks
Boone, Derrick S., (2002)
- More ...