Consumer preference structure of online privacy concerns in an IoT environment
Year of publication: |
2022
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Authors: | Kim, Woojae ; Park, Yuri ; Shin, Jungwoo ; Jo, Manseok |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 5, p. 630-651
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Subject: | consumer preference | internet of things | online privacy | personal information | valuation | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Internet der Dinge | Internet of things | Lieferkette | Supply chain | Internet | Online-Handel | Online retailing | Zahlungsbereitschaftsanalyse | Willingness to pay |
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