Consumer preferences for banking technologies by age groups
Michael Harris, K. Chris Cox, Carolyn Findley Musgrove and Kathryn W Ernstberger
| Year of publication: |
2016
|
|---|---|
| Authors: | Harris, Michael ; Cox, K. Chris ; Musgrove, Carolyn Findley ; Ernstberger, Kathryn W. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 4, p. 587-602
|
| Subject: | Marketing | Services | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-04-2015-0056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594035