Consumer preferences for circus: A cluster approach

Despite its importance, circus has been completely neglected by cultural economics. There are two main reasons for this: first, circus has been considered as a minor performing arts; secondly, quantitative information on circus are di?cult to collect. This paper represents an attempt to fill this gap by analysing the answers based on 268 questionnaires submitted to people attending Acquatico Bellucci circus. Clustering results suggest the existence of a distinct and interpretable two-cluster solution: traditional and enthusiastic circus attendances and contemporary circus attendances.