Consumer preferences for human uniqueness in marketing communications
Alexander Davidson and Michel Laroche
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Davidson, Alexander ; Laroche, Michel |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 5, p. 506-517
|
| Subject: | Human uniqueness | existential anxiety | mortality salience | animals | creatureliness | Konsumentenverhalten | Consumer behaviour | Sterblichkeit | Mortality | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1120227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880798