Consumer price sensitivity in the retail industry: Latitude of acceptance with heterogeneous demand
Year of publication: |
2013
|
---|---|
Authors: | Casado, Esteban ; Ferrer, Juan-Carlos |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 228.2013, 2, p. 418-426
|
Publisher: |
Elsevier |
Subject: | Pricing | Latitude of acceptance | Price elasticity of demand | Price threshold | Reference price |
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