Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism
Year of publication: |
2001
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Authors: | Moon, Byeong-Joon ; Jain, Subhash C. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 14.2001, 1, p. 89
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