Consumer profiles : an introduction to psychographics
Barrie Gunter and Adrian Furnham
| Year of publication: |
1992
|
|---|---|
| Authors: | Gunter, Barrie ; Furnham, Adrian |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Psychographie | Verbraucher | Marktsegmentierung | Verbraucherforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 189 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Literaturverz. S. [171] - 183 |
| ISBN: | 0-415-07534-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013488088