Consumer promotions in the Indian market
Year of publication: |
2011
|
---|---|
Authors: | Joseph, Joshy ; Sivakumaran, Bharadhwaj |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 23.2011, 2, p. 151-165
|
Subject: | Verkaufsförderung | Sales promotion | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Indien | India |
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