Consumer psychology insights and their use for operational book marketing
Dr. Sandra Ebert
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Ebert, Sandra |
| Published in: |
Expert journal of business and management. - Sibiu : Sprint Investify, ISSN 2344-6781, ZDB-ID 2758881-6. - Vol. 5.2017, 2, p. 91-97
|
| Subject: | Consumer Psychology | Operational Book Marketing | Book Design | Book Market | Buyer’s Decision Making | Consumer Psychological Book Design | Stimulus Design | Buying Decision | Konsumentenverhalten | Consumer behaviour | Buch | Book | Marketing | Entscheidung | Decision | Buchhandel | Book trade |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/1341 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749770