Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza

Understanding consumer response to food safety information is important for quantifying consumer response to food safety events, predicting market impacts, and developing appropriate risk communication strategies. In this study, we present a methodology for analysis of consumer response to media coverage of avian influenza and an application using Italian data.

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Year of publication:	2008
Authors:	Beach, Robert H. ; Zhen, Chen
Institutions:	Southern Agricultural Economics Association - SAEA
Subject:	Avian influenza \| food safety \| Italy \| meat demand \| media index \| Food Consumption/Nutrition/Food Safety \| Research Methods/ Statistical Methods

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Extent:	application/pdf
Series:	2008 Annual Meeting, February 2-6, 2008, Dallas, Texas.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas Number 6750
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005807560