Consumer racism: a scale modification
Year of publication: |
2017
|
---|---|
Authors: | Abdul-Latif, Samshul-Amry ; Abdul-Talib, Asmat-Nizam |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 29.2017, 3, p. 616-633
|
Publisher: |
Emerald Publishing Limited |
Subject: | Malaysia | Consumer behaviour | Consumer ethnocentrism | Ethnic | Consumer animosity | Scale modification |
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