Consumer reaction to price increase : an investigation in gasoline industry
Audhesh K. Paswan, John C. Crawford, Waros Ngamsiriudom and Thuy Nguyen
| Year of publication: |
2014
|
|---|---|
| Authors: | Paswan, Audhesh K. ; Crawford, John C. ; Ngamsiriudom, Waros ; Nguyen, Thuy |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 3, p. 220-229
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| Subject: | Lifestyle | Car technology | Change in consumer behavior | Consumer anxiety | Gasoline brand | Gasoline prices | Price increase | Transportation mode | Konsumentenverhalten | Consumer behaviour | Benzin | Gasoline | Kraftfahrzeug | Motor vehicle | Benzinpreis | Gasoline price | Lebensstil | Kfz-Markt | Automotive market | Preismanagement | Pricing strategy | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393859