Consumer reactions to animal and human models in print ads : how animals and people in ads influence the purchase-decision journey
Year of publication: |
2020
|
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Authors: | Trivedi, Rohit H. ; Teichert, Thorsten |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 4, p. 426-438
|
Subject: | Printwerbung | Print advertising | Kaufentscheidung | Purchase decision |
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