Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Pornchanoke Tipgomut, Leonard J. Paas, Angela McNaught
| Year of publication: |
2021
|
|---|---|
| Authors: | Tipgomut, Pornchanoke ; Paas, Leonard J. ; McNaught, Angela |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 4, p. 441-454
|
| Subject: | Cosmetic surgery | Cross-gender effects | Cultural identity | Advertising model | Advertising effectiveness | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Kulturelle Identität | Frauen | Women | Ästhetik | Aesthetics | Chirurgie | Surgery | Kosmetik | Cosmetics | Geschlecht | Gender | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09547-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012793429