Consumer reactions to product recalls : the effects of intentionality, reputation, and public apology on purchase intentions
Year of publication: |
2021
|
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Authors: | Yakut, Enis ; Bayraktaroglu, Ayse Gul |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 91.2021, 4, p. 527-564
|
Subject: | Product recall | Corporate reputation | Intentionality of wrongdoing | Apology sincerity | Consumer behavior | Firmenimage | Produkthaftung | Product liability | Konsumentenverhalten | Consumer behaviour | Reputation | Öffentlichkeitsarbeit | Public relations | Markenimage | Brand image |
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