Consumer reality and corporate image
Year of publication: |
1973
|
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Authors: | Wilson, William J. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 16.1973, 2, p. 85-90
|
Subject: | Vereinigte Staaten | Verbraucherschutz |
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