Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Year of publication: |
2014
|
---|---|
Authors: | Tucker, Elizabeth M. ; Rifon, Nora J. ; Lee, Eun Mi ; Reece, Bonnie B. |
Published in: |
Green advertising and the reluctant consumer. - London [u.a.] : Routledge, ISBN 1-138-01654-3. - 2014, p. 4-18
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Cause-Related Marketing | Cause-related marketing | Werbewirkung | Advertising effects |
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